2015-09-27

INDIGO x BJDW2015 = Designed to Delight

Awareness and understanding of design in China has advanced hugely in the last decade. Products, services and spaces are all better designed, more attractive and simpler to use.

The challenge for many of today’s designers is to create works that are not only useful but that can also surprise and delight their audience. Of course this can be achieved by making works easier to use, but it could also be through the revelation of unexpected connections or hidden meanings.

As part of INDIGO’s the third anniversary celebrations, the lifestyle trendsetting shopping mall is hosting a range of exciting presentations during Beijing Design Week. These include major installations by Chinese and international design stars as well as exhibitions of new works by local designers. The design pieces present an alternative view of how we normally consume and what we expect from design. Many of these products, objects and experiences have been developed from looking at how we use things in new ways. Others reflect a growing trend for appreciating design in the same way as art – as something that promotes a thoughtful response rather simply based on utility.

“Symphony of Blues” is an installation by studio O located in the Winter Garden, the key venue to celebrate this event with INDIGO. The architects selected 7 different tones of blues, which were then modified through saturation, brightness and hue to form a palette of 88 various blues; this makes reference to the number of performers in a symphony orchestra or number of keys on a grand piano.

The press conference of “Designed to Delight” unveils the exhibition on 26th September and visitors can engage with multiple Plug-In Stations and hand craft workshops during the National Day holiday from 1st to 7th October. We hope that you can learn more about the exciting emergent Chinese design community and experience some delight in the process.

In addition, INDIGO has invited the designers to select new season’s fashion items for the customers from different brands during the Beijing Design Week. TIAGO HOME KITCHEN presents a pop-up café and brings creative cooking and the best quality coffee to the Winter Garden of INDIGO.

About INDIGO
INDIGO, situated south of Jiangtai Road and east of Jiuxianqiao Road in Chaoyang District, Beijing, is a retail-led mixed-use project with a total site area of approximately 59,000 sqm, and a total gross floor area of approximately 176,000 sqm. The ambience inside INDIGO is designed for international brands to cater to discerning shoppers’ every need. Dining options are equally diverse with a load of fine restaurants. A variety of entertainment activities provided to make people’s daily life more enjoyable. An array of globally renowned retail brands located here include Massimo Dutti, H&M, GAP, i.t, Calvin Klein Jeans, TOMMY HILFIGER, AIGLE, Timberland, LACOSTE, PANDORA, CHOCOOLATE, moussy, SEPHORA, MUJI, PAGE ONE, BHG Supermarket and Food Republic. The CGV XINGXING International Cinema on Level 4 is the only five-star cineplex in the Jiuxianqiao area. The 2,400-sqm Winter Garden is a unique concept – an airy interior space with a sweeping glass rooftop, the Winter Garden features a wide array of fine restaurants as well as a large event area, providing a smooth, gradual transition between the mall and the open outdoor park with children’s playgrounds.
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